India’s traditional gold-buying festival Akshaya Tritiya, one of the most auspicious occasions for purchasing precious metals, witnessed weaker-than-expected demand this year as soaring prices discouraged shoppers. According to Beyond Time News, the sharp rise in gold rates has significantly changed buying behavior across the country.
High Prices Slow Jewellery Demand
Gold prices have surged to historic levels, making jewellery purchases more expensive for consumers. While overall spending value increased due to higher rates, actual purchase volumes dropped as many buyers postponed their plans.
Industry experts say customers are now more cautious, waiting for better price levels before making big purchases.
Changing Buying Patterns Across India
Demand remained lower than usual in most regions, with only a few southern states showing relatively stable interest. Jewellers reported that customers are increasingly shifting toward gold coins and bars instead of heavy jewellery, as they are easier to sell later.
To attract buyers, many jewellers also offered discounts on making charges, but overall response remained limited.
Investment Demand on the Rise
While jewellery demand has slowed, investment in gold has seen a noticeable increase. According to market data, more people are now choosing gold as a financial asset rather than just for traditional or festive purchases.
Experts believe this shift is linked to long-term price growth and economic uncertainty.
Read more: Gold prices witness sharp decline in Pakistan — February 6, 2026
Year-Round Buying Trend Emerging
According to Beyond Time News, gold buying habits in India are no longer limited to festivals. Many consumers now prefer purchasing gold whenever prices dip, spreading demand throughout the year instead of concentrating it during festive seasons.
This trend reflects a more price-sensitive and strategic approach among buyers.
Government Step Brings Relief to Importers
In a related development, authorities have issued an updated list of banks authorized to import gold and silver. This move is expected to ease supply chain issues after earlier delays disrupted imports for financial institutions.
Conclusion
India’s gold market is undergoing a clear shift. Record-high prices have reduced jewellery demand during key festivals, while investment interest continues to grow. According to Beyond Time News, changing consumer behavior and rising prices are reshaping the country’s traditional gold-buying patterns.
